97.9 The Bruce

97.9 The Bruce (CFPS-FM) is a popular rock radio station serving Ontario’s Bruce Peninsula and surrounding communities. Broadcasting from Port Elgin, the station delivers a high-energy mix of active rock, classic rock favorites, and the latest rock releases, making it a go-to destination for rock fans across the region. Operating on 97.9 FM in Port Elgin and extending its reach through a 91.9 FM repeater in Tobermory, the station provides coverage throughout Saugeen Shores, Kincardine, Wiarton, Sauble Beach, and nearby areas. Owned and operated by Bayshore Broadcasting, 97.9 The Bruce is known for its strong local presence, community involvement, and dedication to showcasing the best of rock music around the clock.